No: Viral Marketing, Yes: Backlash by Jason Powell
March 25, 2008, 6:29 pm
Filed under: Design, Humor, Uncategorized


Even if you’ve been under a rock for the past few weeks, you’ve probably still seen these posters all over the place, featuring hand-scrawled type on a white background and pouring some serious haterade on some poor girl named Sarah Marshall. Well, if you haven’t figured it out by now, the posters are all part of the huge viral marketing campaign for the Judd Apatow-produced, R-rated breakup comedy Forgetting Sarah Marshall, starring Kristen Bell and someone‘s least favorite British comedian, Russell Brand (I still think he’s brilliant, by the way). Well someone got so fired up over this campaign that they created their own version, this one dedicated to hurting the feelings of random trees. If you look closely enough in the photo, there’s a WordPress URL which, although it doesn’t contain much now, promises to upload more of these hilarious piss-takes in the very near future.

Big ups to SlashFilm.

UPDATE: Because some people are never satisfied, please let it be known that actor Jason Segel also appears in the feature film Forgetting Sarah Marshall. You can peep his IMDB entry here, or get more thorough biographical info via his Wikipedia entry here. (Oh the things we do for the sake of a cutesy love/hate blog relationship!)


5 Comments so far
Leave a comment

How could you forget to mention Jason Segel? You give Russel Brand a shout out and omit the only reason I’ll be overlooking Mr. Brand’s offensive appearance. Once again, I’m appalled.

Comment by mnjones

You’re never satisfied! (I love that in a woman…)

Comment by thatjasonguy

It’s spelled Segel.

Comment by mnjones

Hmm…it’s almost like I misspelled it on purpose to elicit another comment from you. But that would make me clever and you gullible…

Comment by thatjasonguy

[…] the series started here and continued here, the NY Daily news spoke to several real-life Sarah Marshalls, getting their […]

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