YESORNODC


YES OR NO: Corporate Marketing Disguised as DIY Arts Initiative by Jason Powell
May 2, 2008, 2:02 pm
Filed under: YES OR NO?

The new design competition from Doc Martens is basically the same idea as Pepsi’s, but at least they’re making an effort to give it that populist, democratic air by opening up submissions and voting to schmoes like you and me (oh, and of course there will also be “a panel of industry insiders” to choose a second winning design). At any rate, it’s a far better marketing move than what Converse pulled out of their ass recently. Hopefully this will be a good marketing move for Doc Marten’s (seriously, does anyone even wear these anymore?), but they’ve still got a long way to go before they fully recover from this debacle.

UPDATE: This post really isn’t complete without this clip from the Young Ones, where Alexei Sayle sings a workers’ rallying cry dedicated to “Doctor Marten’s Boots.”

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1 Comment so far
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ok i will respond “no.” doc martens and converse arent cool anymore, nobody really cares. don’t get me started on pepsi. nothing can save these brands.

Comment by rachels




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