YES: Japanese People Start ‘Em Early by Jason Powell
June 4, 2008, 9:44 pm
Filed under: Humor | Tags:

Okay okay, so it’s not actually beer. It’s Kodomo No Nomimono (Children’s Drink), a non-alcoholic brew from Japanese beverage company Sangaria, makers of the insanely popular marble-inside-every-bottle soda Ramune. Kodomo was created with the idea that kids don’t have to feel left out while their parents are knocking back a dozen or so Asahi, which makes perfect sens… uh, wait a second. That’s totally effed up! Until now, I always thought this was the worst thing crack marketing teams could do to instill potentially unhealthy behavior from an early age, but this is no contest. Thank you, Japanese people, for ensuring the future of binge-drinking salarymen and office ladies. Kampai!!!


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